Selena Gomez launching her cosmetic line Rare Beauty

Selena Gomez is into makeup and followed Rihanna’s trend, she is working to release her new cosmetic brand Rare Beauty this 2020 summer.

Sephora stores will exclusively represent her makeup line. At her IG Live February 4, she announced:

“This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable.”


Selena mentioned her line will include 48 shades of foundation, concealer, lipsticks, and eyeshadow, and mascara, which she promised will not clump.

The launch was expected this summer and she confirmed that her team is working remotely and the launch can be a little later than they expected, looking forward for exact date.

Selena wrote in a statement to Allure:

“There’s so much pressure everywhere around you to look a certain way, especially in beauty. I feel like the word ‘rare’ helps to eliminate all of the pressures to be perfect — it’s saying you’re one-of-a-kind and you are meant to be who you are.”

Right now we can subscribe for updates on the website and get news from her social media and official Rare Beauty Brand Instagram account @rarebeauty.

Can’s wait to test Selena’s beauty line and let’s wish Selena successful launch this summer!